Who are we
Chris Hart
Chris studied graphic design and semiotics before a pioneering career in design and innovation
He has worked on some of the world’s most exciting brands across the globe. His ten years with Landor included three in New York
His passion is to bring to life the full potential of cultural analysis and semiotics to drive innovation and brand growth, through creativity and design
Simon Jones
A graduate of Cambridge University, Simon has worked with culture and semiotics for over 20 years
After Grey London as Account Director on Mars, he joined a specialist innovation consultancy before focusing on branding and design
Simon lived in Australia for seven years, setting up agency offices in Melbourne, Sydney, Ho Chi Minh City and Bangkok. He has worked from Argentina in the West to Japan in the East, and everywhere in between
Together, we work with analysts across the world, in over 30 countries to ensure that we are getting robust, reliable and culturally relevant insight