What we do

  • Cultural Analysis

    How and why the culture is changing around a category, evidenced from every kind of source, from academic articles to TikTok

    Identifying the kinds of products and brands that people will want as a result

  • Semiotic Analysis

    How imagery and language produce meaning for the brand and in the category. Relationship to cultural change

    How other categories deliver related messages.
    What is NOT being said

  • Opportunity spaces

    Identifying and visualising real opportunities

    New spaces or new ways of addressing existing categories

  • Creative Development

    Exploiting the insights and codes

    Building offers that effortlessly connects with the way consumers see the world

We work with analysts across the world, in over 30 countries to ensure that we are getting robust, reliable and culturally relevant insight

Resources are dependent on the project brief. Each stage flexes to fit