Sacred Spirits: Whisky

Single Malt Whisky is a strongly branded space with consistent storytelling narratives - the distillery, the geography, the founder. Design is similarly consistent, semiotically inspired by Scotland’s tough landscape - austere, masculine, unchanging

We showed Sacred Spirits that cultural change was opening major opportunities for a disruptive approach, one based far more on experiences and experientialism than traditional cues. The designs we created for both the whisky and whisky liqueur used metaphors of flavour and aroma to capture the intense experiences of the liquids

Although malts normally require generations of heritage and a minimum of 12 years ageing to achieve premium pricing, Sacred’s whisky retails for over £70 despite being aged only 5 years