Unlocking the cultural codes that drive consumer choice
An international brand and packaging design agency that combines expertise in semiotics, insight and design to help brands create stand out growth.
Read our guide to semiotic design here.
Set up by Chris and Simon in 2014, Hart + Jones is a young company, with decades of experience.
Simon’s passions are growing brands + experiencing new cultures; he delights in combining both. From a career in advertising, he migrated to design, taking Bluemarlin Australasia from tiny start-up to one of the region’s biggest agencies. Chris has over 20 years of experience in branding + packaging, working on some of the world’s most exciting brands across the globe. His passion for design governs every decision; from the mugs in the studio to the spoke pattern on his bike wheels.
Process doesn’t make great design, people do. From great insights we build great design – sparking off each other, searching, building. Sometimes the best idea is in the junior’s throwaway joke, sometimes it’s in an all nighter in front of the computer. And sometimes you find it on the back of a camel. Over the past 3 years Hart + Jones have steadily built a fun, dynamic, inquisitive, creative team around them. Who all share a passion for design.
We are always on the lookout for inquisitive minds and creative souls. If you think you have something unique to offer the team drop us a line.
Decoding the power of the Gulf associations of a leading food brand in Egypt: of mystery, wealth and the sensuality of 1001 Nights. Not just another plate shot.
Understanding the deep cultural significance of the coding of beer. Helping us create the first lager in a new international category that is unmistakably premium and unmistakably different.
A category where the coding still shows its roots as the choice of hardcore gym rats, yet where usage is becoming normalised amongst young men. Our solution acknowledges codes of personal care and performance as well as power.
Finding a new space for household insecticides, well away from generic lightning bolts and primary colours. Articulating a unique benefit around freedom from worry and a highly differentiated reason to believe.
We looked for codes well away from windswept moors and traditional craft in developing one of the very first whiskies from a London distillery.
After decades of low growth, Japan is a market where many consumers are questioning a hi-tec vision of the future. We helped to find a more compelling story in a category dominated by technological coding.