Why blend is back

In the decades that were all about ME, from the 80s to the noughties, blend became the uncool and debased second string to the singular – single malt, single estate, single whatever. But blend is now back, in everything from gin to cocktails to fragrance.

This white paper edition uncovers the crucial cultural changes that lie behind this shift and so helps brand owners position their offers to take best advantage.

What we cover

  • Why did blend fall out of favour and what has brought it back into the spotlight?
  • Ways of communicating blend in your design.
  • Insights into new design directions and ideas for your packaging.

The rise of blend is presenting new opportunities for brands. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.

Download our whitepaper to find out how.


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