When fruit goes bad: depicting ingredients and flavour on pack

Even if you’ve been living in a cave, you will know that consumers are demanding “authenticity” from brands. But how can we communicate this “authenticity” in an effective yet unique way?

This white paper addresses what this much-abused term actually looks like and, specifically, what it means for brands in communicating their products’ flavour and ingredients.

What we cover

  • What does “authenticity” look like?
  • Ways of communicating “good” fruit and flavour in your design.
  • Insights into new design directions and ideas for your packaging.

Brands should ensure they navigate beyond design clichés into highly differentiated systems to better engage consumers. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.

Download our whitepaper to find out how.


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