What does “natural” look like?

We all want to feel that what we eat and drink is “natural”. But how do we communicate that authentically and distinctively?

In our white paper, we go through how unlocking the cultural codes that drive consumer choice can answer just that, as well as insights that will help uncover fresh directions for your brand.

What we cover

  • What does “natural” look like?
  • Ways of communicating “natural” in your design.
  • Insights into new design directions and ideas for your packaging.

It’s all too easy for brands to slip into doing the same thing that every other brand in the category does. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.

Download our whitepaper to find out how.


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