What does “craft” look like?

It often seems as if every brand has decided that they need to demonstrate the craftsmanship involved in their production. But what does “craft” actually mean to consumers?

This white paper takes you beyond the all-too-familiar visual cues, demonstrating new ways to communicate the key value of craft that nonetheless still resonate with consumers.

What we cover

  • What does “craft” mean and what does it look like?
  • Ways of communicating “craft” in your design.
  • Insights into new design directions and ideas for your packaging.

Usually, the way brands choose to demonstrate craftsmanship follows a couple of well-worn clichés (brown paper anyone?). At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.

Download our whitepaper to find out how.


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