Sticking it to the man: the coding of Craft Beer

A look around the beer shelves in the USA or UK reveals very different but very consistent codes. What is the reason behind this and what dreams is the booming craft beer sector selling?

This white paper will look at why Americans dream of a middle class rural paradise and the Brits dream of rebellion. More importantly, it will suggest new avenues for design that go beyond yet another me-too.

What we cover

  • Why has craft beer been so successful?
  • Ways for your design to stand out in the code or to establish a new approach.

The dream of rebellion communicated by craft beers has big implications for new offers. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.

Download our whitepaper to find out how.


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