How does the rise of veganism affect brands’ design choices – not just in food, but household, personal care and beyond? And how successfully are brands communicating their understanding of the zeitgeist?
Download our e-book, which is designed to help brand owners understand what’s driving the changes and how they can code their messages to give them the greatest chance of success.
Brand choice is increasingly impacted by perceptions of sustainability, but how should messages of sustainability be encoded on packaging so they have greatest chance of resonating?
Download our e-book, which explores some of the key ways that narratives of sustainability can be encoded in brand design and why it’s so important.
What does the rise of the Love Island male physique say about the state of the world? Read our thoughts on the culture of hyper-masculinity here, a piece that also observes how when times get tough, culture pressures men to get tougher.
We all want to feel that what we eat and drink is “natural”. But how do we communicate that authentically and distinctively?
In our white paper, we go through how unlocking the cultural codes that drive consumer choice can answer just that, as well as insights that will help uncover fresh directions for your brand.
What we cover
It’s all too easy for brands to slip into doing the same thing that every other brand in the category does. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
It often seems as if every brand has decided that they need to demonstrate the craftsmanship involved in their production. But what does “craft” actually mean to consumers?
This white paper takes you beyond the all-too-familiar visual cues, demonstrating new ways to communicate the key value of craft that nonetheless still resonate with consumers.
What we cover
Usually, the way brands choose to demonstrate craftsmanship follows a couple of well-worn clichés (brown paper anyone?). At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
Most briefs recognise the importance of provenance, often being used not just as a quality marker but also the opportunity to add a little personality. But how can brands avoid their personality getting lost amongst generic attributes?
This cautionary tale looks at what happens when two head-to-head competitors seek to use exactly the same provenance as a key element of their marketing.
What we cover
It’s not our longest piece, but it’s perhaps one of the most instructive. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
Even if you’ve been living in a cave, you will know that consumers are demanding “authenticity” from brands. But how can we communicate this “authenticity” in an effective yet unique way?
This white paper addresses what this much-abused term actually looks like and, specifically, what it means for brands in communicating their products’ flavour and ingredients.
What we cover
Brands should ensure they navigate beyond design clichés into highly differentiated systems to better engage consumers. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
In the decades that were all about ME, from the 80s to the noughties, blend became the uncool and debased second string to the singular – single malt, single estate, single whatever. But blend is now back, in everything from gin to cocktails to fragrance.
This white paper edition uncovers the crucial cultural changes that lie behind this shift and so helps brand owners position their offers to take best advantage.
What we cover
The rise of blend is presenting new opportunities for brands. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
A look around the beer shelves in the USA or UK reveals very different but very consistent codes. What is the reason behind this and what dreams is the booming craft beer sector selling?
This white paper will look at why Americans dream of a middle class rural paradise and the Brits dream of rebellion. More importantly, it will suggest new avenues for design that go beyond yet another me-too.
What we cover
The dream of rebellion communicated by craft beers has big implications for new offers. At Hart and Jones, we combine expertise in semiotics, insight and design to help brands create stand-out growth.
Download our whitepaper to find out how.
