Old Tom is an old and slightly sweeter style gin, distilled with liquorice among other botanicals, but its associations with the negatives of the Victorian gin boom led to it falling from favour.
We built from these truths to deliver a truly unique approach in an ever more crowded market.
There is a decadent and mysterious feel to the new design that links to the common use of the cat in an older visual language of gin. And the bell collar goes beyond a touch of wit to provide a unique aural signal and sense of ceremony to the pour.