A GOOD CELEBRATION
IS A SWEET CELEBRATION
Sugarlite is smarter sugar.
In India, sweetness is embedded into every significant occasion, from a wedding to a family treat. And the price to be paid can be seen in India’s rising obesity and diabetes issues
Sugar is a true commodity, sold from sacks or in plain bags. So the challenge in designing a branded alternative was to make the benefit crystal clear: 100% Natural, 50% Less Calories - while still looking like a premium brand