The Power
of Semiotics:

Better design through
decoding culture

CULTURE:
THE STUFF THAT
SURROUNDS US.

Ever wonder why every hospital
logo in the world uses blue?

CULTURE:
THE STUFF THAT
SURROUNDS US.

Or why all major beer brands
have a central icon on the label?

CULTURE:
THE STUFF THAT
SURROUNDS US.

Or if there is more to the simplicity
of 'flat design' than just being
contemporary?

SEMIOTICS
DECODES
CULTURE.

We integrate semiotics into the design process to understand
what's REALLY going on: why categories look the way they do.
The messages brands are really sending

SEMIOTICS
ENCODES
MEANING.

We use semiotics to encode cut through messages:
Impactful, effective, unexplored ways to communicate that
mean exactly what we want them to mean

OUR GUIDE
TO SEMIOTIC
DESIGN

Hart & Jones Logo

OUR GUIDE TO SEMIOTICS DESIGN

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